Solidaridad, in a consortium with Nutreco, Govind Milk and Milk Products Pvt. Ltd. and Agricultural Development Trust, Baramati, launched a traceability feature for the dairy sector under the Trust Dairy project, in Maharashtra. Bringing traceability to the dairy sector could be a herculean task; yet it seems increasingly imperative to introduce innovation in this sector, especially with growing concerns around quality and sustainability.
“Post-Covid, consumers have become more concerned about the quality and source of the food they consume. The traceability initiative will provide a level of transparency and assurance on quality among the consumers and connection with the farmers and the factories. We look forward to explore how we can collaborate to work on this together with Solidaridad,” said Michiel van Erkel, Agriculture Counsellor for India and Sri Lanka. Several eminent representatives from the public and private sector were present at the launch event. The dignitaries spoke on a range of topics around sustainable dairy farming, including enhancing dairy animal productivity and traceability and the need and relevance of sustainable dairy farms in India.
The traceability feature will bring increased visibility and transparency in the dairy supply chain by capturing quality and sustainability practices adopted by the processor and the producer. The information will be available to consumers who will access it by scanning a QR code.